Analytics and Conversion Tracking
Turn more website visitors into leads and sales. Here at Bravo, we can help you measurably improve your marketing performance with advanced Analytics and Conversion Rate Optimisation services.
Did you know that less than 30% of small businesses use website analytics or call tracking? Without knowing what’s working, it’s almost impossible to craft a smart digital marketing plan or track your small business ROI. Tracking your results is essential to making informed marketing choices and improving your strategy.
Do you have Google Analytics setup on your website and is it tracking your goals correctly? Bravo can help setup custom goals and ensure you are tracking your website ROI.
If your website is important to you (especially if you make online sales) you should book in a time to chat with us about real-time marketing dashboards. We can create these dashboards for you using Google Data Studio and you will have real-time view of how your online channels are performing. This dashboard can pull in key website information, email marketing results, social media ROI, keyword rankings, Google Adwords and much more. You tell us what you want to track and we will find a way to track it.
What is the conversion rate on your web site? 1.5%? 3%? Don’t know? If you don’t, you’re not alone…. Even though most site owners agree that “converting more visitors” is their most important web site objective more than 60% of them don’t know their conversion rates!
Bravo can help you calculate what your current website conversion rate is and customize the site to increase it. We do this by running tests on a conversion rate tool such as Optimizely and test landing pages, call to action buttons, navigation, page content and much more. The aim is to increase your business conversion rate which in turn leads to a higher business profit.
You can’t win the game if you don’t know the score! If you’re frustrated with the results (or lack thereof) of your marketing, advertising and website, you are in the right place. Accurate measurement and tracking is the foundation of any high performing website or marketing strategy.
Here at Bravo we can can conduct user research to build and execute a website conversion testing plan customised to your business and goals, we can make sure your analytics are tracking correctly and provide you with real-time dashboards to track results. Get in touch for a free chat about your business goals today.