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MarketingAre kids getting more addicted to screens? Check out these interesting findings

Are kids getting more addicted to screens? Check out these interesting findings


This year, the increase of screen-time and the attention to health has accelerated largely due to the COVID-19 lock down. According to new data from Qustidio, the amount of time kids spend on screens has doubled.

This recent study on kids’ app usage and habits indicates a threat to YouTube’s dominance, as kids now split their time between Google’s online video platform and other apps, like TikTok, Netflix and mobile games like Roblox (it’s the first we have heard of Roblox, maybe we need to get up with the times?!).

Online video is here to stay. Through 2019 and into 2020, the trend of switching from linear to online TV continued, with the average person now watching 84 minutes of video online every day. Kids now watch twice as many videos every day compared to 4 years ago.

Note: This data is from USA, UK and Spain, however trends typically carry across to Australia.


Interesting findings we pulled from the report:

– In 2020, the average time spent per day on social apps increased dramatically by around 100% across all platforms when compared with 2019. Kids now spend 85 minutes a day on average on YouTube. In the U.S. the average is 100 minutes a day.

– During the COVID-19 pandemic, TikTok use increased, making it the social video platform of choice for most young people. TikTok is taking over social media. It drove the growth of social app use by 100% in 2019 and 200% in 2020. On average kids now spend 80 minutes a day on TikTok.

– Kids spend around 1 hour a day playing video games. This remained stable in 2019, but spiked during COVID-19.

– An estimated 3.8 billion people worldwide now use social media.

– Child mental health will continue to be a topic of great importance as researchers and professionals try to unpick social media’s effect, both positive and negative, on children’s happiness.

– The world is not going to return to the way things were, because screen-time rates were already increasing, COVID-19 just accelerated the process.



The full report has some great expert advice to help families achieve digital safety and wellbeing. Find it here.

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