How to get a real-time digital marketing dashboard for your business
When you’re a small business with a limited marketing budget, it can be difficult to identify which marketing efforts are working the best. Is it social media? website content? or maybe your monthly email newsletter? Sifting through spreadsheets and Google Analytics reports can be daunting and time-intensive, especially if you’re not super comfortable with data and where to find what you are looking for.
This is why setting up a digital marketing dashboard can be a really great solution. A real-time marketing dashboard can help you see performance website and marketing each day, quickly find answers to questions and to make more informed decisions without spending hours crunching numbers.
Introducing our favourite tool for digital marketing dashboards: Google Data Studio
Here are some things we love about Google Data Studio:
It’s free to use: That’s right, it’s free to create and maintain your Data Studio dashboards. Once they are setup there is no ongoing fee to you, the business owner. The only costs you will pay is if you have a dedicated marketing professional set this up for you.
Find the answers: Data Studio makes every bit of your vital data accessible and useful, so your team can find and share the answers to your most important questions.
Ensure your data is all in one spot: You can connect your data from spreadsheets, Google Analytics, Google Ads, Mailchimp, Facebook. Instagram, YouTube and much more. This means all of your data from these tools is all in the one spot!
It’s customizable: Colours, logos, charts fonts and imagery are all able to be customised to your brand.
It’s real-time: The data in the reports is real time – which means as long as you have internet you can check the report at anytime from your phone, tablet or desktop and see your marketing data at any time.
Decide what you want to measure
We can track and measure many different data sources in these reporting dashboards, common things we would include are:
- Website traffic
- Website bounce rate
- Top performing website pages
- Top performing blog pages
- How long people are spending reading your blogs
- How long people are spending on your website
- Website conversions (form fills, bookings, purchases, downloads etc)
- Keyword rankings
- Paid advertising budgets and performance
- Social media advertising and performance
Data should do good and look good: Sample Dashboards
Below are two dashboards (with sample data) that we have used at Bravo Digital Marketing, this first dashboard is Search Engine Optimisation (SEO) specific and highlights things like top keywords, impressions, clicks and device breakdown.
This second example is a dashboard we have put together to help your business interact with important web data that will help you drive return on investment. This report is able to be customized to your businesses needs!