Our Director recently worked on updating Hocking Stuart’s Digital Content Strategy. Hocking Stuart are one of Victoria’s most progressive and dynamic real estate networks with offices across Melbourne, Ballarat, Geelong and regional Victoria.
We conducted an analysis of the content residing on the HockingStuart website for opportunities to expand the breadth and depth of content offered based on insights from Google Search Volumes. From this we created a content audit, content strategy, blog strategy and SEO plan of attack for the brand. This content strategy was able to to help grow Hocking Stuart’s overall market share and increase traffic to the website – which then aided in the increase of website leads. Bravo!