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Business BrandingA free tool that tests your business logo for balance, colour blindness, scalability and more

A free tool that tests your business logo for balance, colour blindness, scalability and more

Whether it’s for you or a for a client, creating a brand new logo can be tricky to get right. It’s a lengthy process that requires creativity and patience. The graphic aspect to designing and developing a logo is hands down the most important. However, the technical side is really important and should not be overlooked.


The team behind Logo Lab have created a tool that provides a sort of checklist so you don’t overlook anything when designing your logo, because the effectiveness of a logo can be judged against a range of criteria. All you have to do is upload a logo to the site, and you’ll be presented with visual experiments that test key factors like scalability, silhouette and balance. This helps you to easily determine where a logo succeeds and where it could use some improvement.


Check the free tool out here, does your logo past the test?

Here’s a sample test we ran on Ballarat’s Sanctuary Day Spa: 

Did you know that Bravo can help you with business branding?


We will get to know your business and ensure you are communicating and delivering the right brand messages to your customers. Consistent, strategic branding leads to a strong brand equity. Things we work on when it comes to branding:


  • Brand naming
  • Establishing your tone of voice
  • Understanding your business positioning
  • Creating key messaging
  • Creating brand values
  • Establishing your buyer personas
  • Creating a brand style guide and brand bible


We also have some pretty cool friends around Ballarat that we can refer you onto to help with the graphic side of things including artwork, logos, corporate stationary and business cards. Get in touch today

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Bravo is a digital marketing agency specialising in website development, paid advertising, search engine optimisation (SEO), content marketing and all things that involve getting you online – and killing it.

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