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Digital MarketingWhy do I need to market my small business?

Why do I need to market my small business?


Digital marketing is a great strategy for businesses of all types and sizes. You can gain additional leads, promote and market your products or services better, build brand awareness, and have a significant online presence.


Don’t believe anyone that says digital marketing is just for big businesses — it can be the key to success for many small to medium businesses. It’s important to note that just because you have a shiny new website doesn’t mean you’re going to reap all its benefits. Simply having a website and thinking that people will find you without any promotion is just a little bit crazy (sorry I had to say it!). You’re going to need a digital marketing strategy and utilise digital tools to truly make digital marketing work for you (and to see results). If you run a small business, we’ve come up with several key things to note to help you get started.


But first, what is Digital Marketing?

Digital marketing is the process of promoting your business online. There are many different ways to go about this and different brands will have different strategies. All of these strategies however are designed to improve brand awareness and consistently grow your business over time. A successful Digital Marketing strategy can earn you more customers, bring in more revenue, and help you achieve your business goals (sales, leads etc).

Marketing is essentially all about satisfying the needs and wants of your  target consumer. It’s how we research, promote and tell stories that communicate value with the end goal of positively influencing sales by selling our product to them.


Here at Bravo we offer several strategies that fall under the digital marketing umbrella including:

  • Search Engine Optimisation (SEO)
  • Content Strategy
  • Display Advertising
  • Branding
  • Conversion rate optimisation (CRO)
  • Social Media Marketing
  • Email Marketing



Why do I need to market my small business?

Some small to medium business are fortunate enough to be typically very busy. They don’t have to think about gaining new business, nor do they want to. The problem with being complacent is when you are again quiet, this is not the time to start marketing your business. Marketing that generates results takes time and continuity with your marketing results takes even more time. Small business can be a roller coaster ride and is generally is. You have busy times and quiet times – the trick, however is to make sure that rather than large ups and large downs you only have small ups and small downs. You can do this by:

  • Making sure you are consistent in your marketing efforts
  • Don’t wait until you are quiet to then start marketing
  • Create a 12 month marketing calendar
  • Make sure you cover various digital marketing strategies like SEO, Content Strategy, Social Media, Email Marketing and Paid Advertising.

Digital Marketing can impact your small business (in a really positive way)

According to recent report from Deloitte Access Economics, Australian SMEs that have mastered digital marketing are one-and-a-half times more likely to be increasing revenue, eight times more likely to create jobs and 14 times more likely to be innovative.


Every business wants to have these numbers, and executing effective digital marketing projects can be your ticket to getting them! Want to get started using digital marketing to increase brand awareness, site traffic, and overall sales? Get in touch with Bravo today to see how we can help.

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Bravo is a digital marketing agency specialising in website development, paid advertising, search engine optimisation (SEO), content marketing and all things that involve getting you online – and killing it.

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