Why your small business needs a website
Having a credible and successful internet presence is key for any business. I could go on and on about all the reasons for having a website, We’ve listed just a few below:
Potential customers expect you to have a website
If this were the only reason on the list, it would be enough. People expect brands to provide information about their business and services online, and more than half head straight to the brand’s website for the product and services related information. If you don’t have a website, today’s digital-savvy customers may look elsewhere.
You need to keep up with your competitors
In today’s competitive environment, it’s more likely than not that you will have more competitors than you can count. Many of them will offer almost identical products/services as you do. It’s very likely that most of your competitors will have a website, where they provide all the important information and show why they are the ones that customers should choose. This is where you need a website to not only be able to compete but stand out.
A website is a great place to show people who you really are and what your brand stands for
Every online business needs a website. The website is the ‘hub’ of your brand. It’s where your customers can go to find out more about you. Your website includes information about your products and services, your contact information, and your unique selling points (why you’re different to your competitors.)
You can track measurable business results
A website can help you learn more about your customers. Google Analytics can track lots of interesting information. This can enhance any business by providing reliable data about your customers. A website that is set-up properly with analytics tracking allows you to keep track of the number of visits your site received and where they came from. It can record the number of enquires or online sales in the case of an e-commerce site, producing a ratio of enquiries to visitors which gives the conversion rate. With this information, you can take steps to improve this ratio and increase sales.
New customers may find you without even looking
If you don’t have a website for your business, the chances of showing up on the google search engine results page are ‘Zero’. But if you have a site, you can optimise it for search engines.
People don’t necessarily always know what brands can solve their problems and offer them what they need. They often turn to Google with their needs-related keywords to find out, and if you have a well optimised website – built with good search engine optimisation (SEO), it is likely that your business will come up in their search engine results.
For example, if business owner based in Ballarat is looking for someone to build them a new website, they may search Google for terms such as “Website Designers Ballarat”, “Website Company Ballarat” or “Website Development Ballarat”. If you have these terms written about in the copy of your website then your site will may presented back to the person making the search. (Do you see what we are doing here?)
This potential new customer may be ready to buy or be researching options, and they will be made aware of your brand, having potentially never having heard of your business or its offering – pretty impressive!