Did you know that content marketing gets three times more leads than paid search advertising? Hearing that, it makes sense to be focusing on some sort of content marketing efforts before you begin paying for ads. Here at Bravo we can help you define your brand with meaningful small business content marketing that will hold your reader’s attention.
Rather than pushing unwanted advertisements on your potential customers, content marketing is designed to allow your customers to find you, educate themselves about your brand and your products or services, and encourage them to share and engage with your brand.
An effective content marketing strategy should build brand awareness, drive traffic to your website and keep your online presence active and relevant. Here at Bravo we can help craft you a killer content strategy for your business. This strategy would include:
Maybe you’ve heard about business blogging, or even read a few blog articles yourself. But is a blog really necessary for small businesses? The answer is a resounding, yes! A small business blog is a really valuable and affordable marketing tool that will allow you to generate organic site traffic for your website, attract and nurture leads, and inform your potential customers about your business.
A blog is one tool that enables you to boost brand awareness, build a reputation as an industry expert, generate website traffic and keep an active online presence. Blogging is also a really great way to boost your website’s SEO.
At Bravo we are big believers in the value of small business blogging. We can set up a blog on your website, conduct customer research, create a content calendar, write articles and get them published. Contact us to chat about this more.