Email marketing can be one the most powerful tools in your small business marketing toolbox. It allows you to directly converse with your customers to promote your brand and increase sales. We can help you craft an email strategy that builds your reach, influence and close rate.
Nobody wants to receive an email that doesn’t address any of their wants or needs. When it comes to Email Marketing it is important that you really understand your audience in order to ensure you are only sending marketing emails that recipients will look forward to and not resent.
We can design these emails to be direct, with attractive supporting images and clear call-to-actions. In doing so we are able to trigger clicks and drive traffic to your page.
Creating targeted emails: We conduct research into your current and potential customer base to ensure that when we do send marketing emails they are specific to the interests and needs of the people you we are sending them too.
Creating custom email templates: We then build custom email templates that are branded for your business. Creating these will help to ensure you stand out to potential customers and encourage them to click through to your landing page, increasing conversions and maximising results.
Ensure you have a strong landing page: Once your potential customer reaches your website you want to ensure their expectations are fulfilled (and hopefully exceeded). That’s why we will build you a strong landing page that reflects the content of the email to create a consistent and positive user experience.
Reporting on email campaigns: What good is doing all this work if we can’t report it? We monitor all email campaigns and ensure they continue to reach the right audience. Meanwhile, we will be on the lookout for potential opportunities to grow your customer base and include new customers and groups in your direct emailing campaigns.