Shannon has a thorough understanding of digital and content marketing with a professional approach and attention to detail. She was a driving force behind our first content strategy and project managed the launch of our content hub; Get Life Right which was a real first for iSelect. This focus on content marketing has already started to generate some very positive results for the business, across key channels like SEO. Shannon goes above and above to get involved in the digital marketing industry, whether this be through mentorship programs, making time to attend ADMA meetings or putting her hand up to speak at events.
Shannon has an innate ability to identify client research priorities that are balanced with an holistic view of how to apply such findings to propel a program for a distinct advantage over competitors. She developed a business content strategy to assist our program with refreshing digital content for the Live in Victoria website. The plan was able to be easily implemented through a checklist support pack that she put together to guide us through the pertinent areas of recommendations we could apply to our content development projects from initiation to completion and beyond for maintenance. Shannon is an exceptional marketer, clear communicator and timely strategist!
In the time I worked with Shannon she consistently demonstrated a thorough understanding of SEO with a professional approach and attention to detail. Shannon has a refreshing 'can do' attitude with a strategic and holistic approach to online marketing.
It's rare to come across someone with equal parts precision and creativity, but Shannon has both in generous amount. I recently had the opportunity to work with Shannon on a contract role. Her investment in her clients and their brands is genuine and diligent and her work is always above par!