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Search Engine Optimisation (SEO) SEO Search Engine Optimisation

SEO is a proven method for raising your business website’s rankings on search engines such as Google. An effective SEO strategy and implementation plan can help you improve your website’s search engine rankings, drive high-quality traffic to your website, and connect with your potential customers.

Slide Google Certified Professionals Our team are Google Certified and our strategies follow Google Guidelines - which means we keep the Google algorithms happy! We are certified across Advanced Google Analytics, Google Adwords, SEMRush and BrightEdge. CERTIFIED

To the top

We can help get you to the top of Google for search terms related to your products and services. Did you know that nearly 86% of people use search engines to make purchasing decisions? Hearing that, it makes sense to be at the top of Google for keywords that your customers might be searching for.

Drive business

Our award-winning SEO process ensures that you increase your visibility online, get more qualified website traffic and drive lasting business growth. Increase the quality of traffic to your website through a data-driven SEO strategy.

Frequently Asked Questions on SEO_

What brands have you worked with on SEO? + -

Our Director, Shannon has over 8 years of local and global experience in SEO (both agency and in-house). Shannon has worked across Australia’s largest Travel websites, Telcos, Law Firms, Real Estate Companies, Health Insurers, eCommerce brands and Government sites, and achieved exceptional SEO results for them.


Some of the brands include: Medibank, Slater and Gordon, Toyota, Telstra, National Geographic, Red Energy,, iSelect, Brewtopia, Stockland and many more. Whilst working in The USA, Shannon helped various global companies increase their organic traffic and sales. These companies included Verizon, American Express and Sonic. Shannon now splits her time between both Ballarat and Melbourne and is focusing on helping small to medium businesses grow.

What is SEO? + -

SEO is the practice of increasing the quantity and quality of traffic to your website through organic search engine results (typically Google but also Bing/Yahoo etc). An SEO Specialist is someone trained to improve your visibility on search engines (for your website, apps, business listings, news posts and videos).

How do I get my website to show up in Google? + -

1 SEM (Paid): You can pay to be on the first page of Google using Google Ads.

2 SEO (Organic): You can get your website to rank “organically” without having to pay for ads. This practice takes time and investment.


Organic results are the results that naturally appear in search engines, for free, based on that search engine’s algorithm. Paid search results appear at the top or on the side of a search engine results page. These are the links that advertisers and brands pay to appear on different search engines (through a pay per click model).

What work is involved in a SEO Strategy? + -

Here at Bravo, we specialise in Search Engine optimisation (SEO). Our SEO approach focuses on the search terms that convert visitors to your site into customers. We work on things such as:


– Making sure your website is technically up to scratch in order to rank on Google
– Keyword research and opportunity analysis
Website Accessibility
– Domain strategy
– Content optimisation for new and existing website pages
– Google local optimisation (getting you on the map listings in Google)
– Optimisation of metadata (title tags, meta descriptions and headings)
– Image optimisation
– Outreach and content linking opportunities
– Page speed auditing and improvements
– Schema mark-up (rich snippets in Google)
– Ongoing optimised blog creation and publishing
– App store optimisation
– Google Search Console setup and monitoring
– SEO and website reporting

How can you help with local SEO? EG) A small business in Ballarat + -

Let’s look at a local Ballarat example:

You are a new hospitality business in Ballarat and have launched a brank-spankin’ new website, you show up in Google for your brand name (fantastic), but are you showing up for terms such as:


– Restaurants in Ballarat
– Ballarat restaurants
– Where to eat in Ballarat?
– Best restaurant in Ballarat
– Where’s the best place to eat in Ballarat?
– Ballarat Happy Hour
– Function spaces Ballarat
– Ballarat function hire


If you haven’t invested in SEO then it’s likely you are not ranking for these sort of specific terms. Which means you are not getting that added invaluable traffic to your website. This is where our Google certified team can help.


Our SEO process ensures that you:

– Increase your visibility online
– Get more website traffic
– Have quality content on your website
– Drive lasting business growth

Does my business need to focus on SEO? + -

If you are invested in the long term success of your business, yes. Do you ever go past page three of Google search results? Moreover, do you even go much further than the first three or four search results? Not many people do. If you care about long term, quality traffic and leads for you business then it’s important for your business to be at the top of search engines for terms related to your industry, products and services.

Will you ask me to sign a fixed term or minimum term contract? + -

The longest term we would sign you on for is six months (you get a discounted rate for locking into on-going services). We are however very flexible with our approach and ways of working, most of our clients work with us long term on a month-by-month basis. When it comes to SEO, it is a strategy that requires ongoing work and investment. There are no hidden or unexpected costs with us.

Contact us today Ready to get started? Get a free quote _ Ready to get started? Contact us today

Bravo is a digital marketing agency specialising in website development, paid advertising, search engine optimisation (SEO), content marketing and all things that involve getting you online – and killing it.

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